Tuesday, 16 March 2010

Heineken - Advertising Kings

When it comes to beer commercials there are very few brands that can come close to Heineken in terms of originality, innovation and humour. They have come up with a number of brilliant summer ad campaigns that have never failed to make you laugh.

Last year's campaign, "The Walk-in Fridge" was a huge success...



It was so popular that the competition created a spoof with a funny twist, which was ultimately banned if I remember correctly, to share some of the limelight...



In terms of innovation Heineken is also leagues ahead of the competition. Have a look at the video below of a Marketing Stunt(Guerrilla Style) they executed in Italy on the evening of one of the biggest Champions League matches (Real Madrid - AC Milan) for years. Heineken staged a fake, classical theatre production to be aired at exactly the same time as the football match. The idea behind it being that the people involved in the stunt (approx 200), including girlfriends, professors, superiors, friends and family would persuade approximately 1000 men to sacrifice the biggest football game of the year for this classical 'concert'.

The thought behind the statement they were trying to make was that the most sacred moment men have left to themselves, watching football with friends, was at increasingly at risk...




In this highly competitive market there is another big beer brand that is well known for its TV ads. Budweiser is known for their highly anticipated Superbowl ads. There is however a big difference between the Bud ads and those of Heineken. Where Budweiser's ads are simple, easy and harmless humour, there is no hidden meaning or subtext. Nonetheless, they're still good for a giggle...



Especially if Jackie Moon is promoting the beer...

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